Webflow is a robust low-code platform that shortens the time required to go from idea to execution while providing a very intuitive, visual interface to bring a website UI to life. With the introduction of in-app analytics, dynamic AB testing, the webflow app marketplace, and other features, webflow has consistently updated it's approach to keep pace with the capabilities possible within an AI-assisted strategy. For front end visual development, there are few better choices than webflow. It fits perfectly within our agile approach to brand & product marketing, and connects seamlessly with all other elements of a marketing startegy, including all aspects of AI-assisted product development and marketing distribution.

AI-assisted design, development & distribution refers to the processes and strategies present across the entire customer lifecycle, from initial awareness to long-term adoption of your product or service. This encompasses a range of initiatives and AI-tools that are aimed at speeding up time to execution and amplifying overall reach. A few examples of tools / processes we leverage would be social media graphics and website visual designs through midjourney prompting, custom code functionality for webflow sites through LLM tools like chatgpt & claude, product MVP development through bolt & cursor, marketing copywriting through chatgpt, and predictive analytics which are present within most marketing automation tools that we leverage across the customer lifecycle. The tools and strategies we leverage for your product or service will depend on the individual needs of your company and customer base. We are always updating our stack dynamically to better service our clients.

We choose our approach based on the individual specs of any specific project. LLM assisted development still requires a lot of tweaking and oversight to ensure the code is free of bugs and production ready. Depending on the complexity of the back-end and visual specs of the front-end, sometimes it still makes sense to use a low-code app builder such as bubble to bring an app MVP to life. For websites, we find it easier and less redundant to build within a visual interface such as Webflow, while using AI-assisted dev for any functionality not available through webflow. Often, we are using a hybrid of low-code tools and ai-assisted development when it comes to our website and app builds. However, recently, we are moving more towards the AI-assisted custom development aspect of things for application builds, especially when they have an ambitious long term vision and feature set.

AI has always been a significant part of performance marketing, SEO algorithms, and marketing analysis. Over the last few years, we have observed first hand the impact that LLM's & image generation have had on the product and marketing landscape and have transitioned our messaging to include these powerful tools as a core part of our value chain. We now consider ourselves a boutique studio that uses AI in everything that we do and we are focused on unlocking that potential for our clients and their customers as well. We Infuse not just marketing AI, but product & operational AI into all of our strategies to 10x the impact we are able to make around time to execution, optimization, and revenue generation.

This is not the only model we work off of, but it is a core part of our offering. That is because AI is a reiterative process that improves with consistent inputs, evaluation, and optimization. This is an ongoing process and it is simpler for us to charge a monthly fee for unlimited optimization. By unlimited, we mean that we are able to fulfil any branding or visual design requests that you have within that time period. It also means that we work relentlessly to optimize any aspect of your marketing or product strategy as long as you continue to pay the retainer and receive value from our services.

We are not niche'd on any specific vertical or set of customers. Our primary criteria for working with clients is that they are committed to the process of optimization and want to partner with a studio that works cross-functionally within different aspects of marketing, product & the overall customer lifecycle. Our capabilities are vast and AI allows us to address a wider range of initiatives within an organization. We want partners who are committed to growth and see value in having a strategic extension of their business focused on revenue generation and ai-assisted acceleration.

Flocano Labs is the internal studio within our business on whole. We pride ourselves on not just talking the talk, but walking the walk while incubating interesting projects & bringing them to market through our methodology. Currently, we are working on an ai-powered sports betting coach that will make waves in the sports betting industry. This will double as a case study for our approach and we are excited to keep our customers in the loop as we embark on this path of creation right alongside them.